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The 2006 campaign is now over.
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2007
Why do we need to be media-literate?
With the development of communications technology and convergence, media literacy will soon be understood as being as important as traditional literacy, language and numeracy learning are now. As in 2005, NIACE aims to highlight media literacy as a major theme for Adult Learners’ Week by
 | promoting the value of media literacy through publicity and campaign materials; |
| providing platforms to inform learners, providers, decision-makers and opinion-formers of the value and importance of media literacy; |
| developing the range and breadth of media literacy-related partnerships at national, regional and local levels, providing opportunities for joint promotions and publicity. |
A guide to media literacy, what it is and why we need to know more about it, called ‘Getting Inside the Box’, has been produced by NIACE with the support of the European Social Fund and Ofcom, the Office of Communications. To receive a copy, please complete the order form. or download a copy below.
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