Why Get Involved?
“ We have been happy to act in partnership with NIACE. The campaign to encourage more and different adults to engage in learning of all kinds is an important means of showcasing the ways in which we can create and maintain a skilled and knowledgeable workforce.” Tony Blair, Prime Minister.
Whether you’re an employer, a provider of learning or a potential stakeholder, the benefits of linking with Adult Learners’ Week are many and varied – it’s a great way of using a high profile national campaign which enjoys considerable media support to drive interest in learning at a local level.
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Research shows that Adult Learners’ Week is effective:
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Advertising space - worth over £4 million
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Number of website visitors - 26,000
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Events - at least 5,000
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Newspapers, flyers and course guides distributed - 327,000
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People taking part in events - 56,000
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People signing up for further information on courses - 7,000
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Callers to the helpline who had already or intended to take some action - 85%
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Callers enrolling on or starting a course leading to a qualification - 29%
“It allowed us to widen participation and attract different sectors of the community who do not normally attend courses.” Irene Ward, Bottisham/Burwell/Soham
“Ten new members have joined the organisation during the event and the existing partnership is reinforced.” Balvinder Kular, Norwich International Cultural Integration
“I have become more aware of the function of NIACE and of the potential of Adult Learners’ Week to reach new and different learners.” Spacex, Exeter
For more information on how you can support Adult Learners’ Week
2007 please contact NIACE’s Campaigns and Promotions team on 0116
2044 200. Email: alw@alw.org.uk