How ALW can work for you
Adult Learners' Week can make a difference for you mainly by:
- attracting learners to your course;
- helping to get information to your policy makers;
- developing the provision you offer to your community;
- celebrating the achievements of your existing learners as a tool to encourage others to take part.
As a learning provider the benefits of linking with Adult Learners' Week include using a high profile national campaign which enjoys considerable media support to drive interest in learning at a local level. Our research shows that Adult Learners' Week is effective. The Week creates:
- Over £4 million of advertising space in the national, regional and local press
- Three quarters of a million page views on the www.alw.org.uk website
- Thousands of events across the UK
- Hundreds of thousands of newspapers, flyers and course guides
- Almost 60,000 attendees at events across the UK
Testimonials
"Ten new members have joined the organisation during the event and the existing partnership is reinforced." Balvinder Kular, Norwich International Cultural Integration
"It allowed us to widen participation and attract different sectors of the community who do not normally attend courses." Irene Ward, Bottisham/Burwell/Soham
" We have been happy to act in partnership with NIACE. The campaign to encourage more and different adults to engage in learning of all kinds is an important means of showcasing the ways in which we can create and maintain a skilled and knowledgeable workforce." Tony Blair, Former Prime Minister.
"I have become more aware of the function of NIACE and of the potential of Adult Learners' Week to reach new and different learners." Spacex, Exeter
"Adult Learners' Week provides a great opportunity to promote the benefits of lifelong learning and to inspire people to give learning a go." Alistair Baker, Microsoft
To find out how Adult Learners' Week can help you promote what your activities, visit our Promoting your campaign page.