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NIACE lifelines in adult learning - Number 7:
Promoting learning
| Kate Malone ISBN 1 86201 151 6 March 2003
More titles in the "lifelines" series More titles on Participation |
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Currently 16 million adults – more than half the population – have not undertaken any learning during the past three years, let alone acquired any form of qualification. But real headway can be made by providing and promoting attractive and worthwhile learning experiences that are relevant to people‘s lives.
This guide offers advice and help to develop your skills in promoting learning. It covers the key elements essential in undertaking effective promotional work including working with the media, partnerships, funding and involving learners. Packed with practical advice, case studies illustrating effective practice and handy tips, this guide will help you to think beyond the ‘box’ and plan effective promotional work.
Contents
| Chapter 1 | Recognising the issue |
| Chapter 2 | Why a campaign? |
| Chapter 3 | Getting started |
| Chapter 4 | Planning a campaign |
| Chapter 5 | Knowing who you want to reach and why |
| Chapter 6 | Consultation and involvement |
| Chapter 7 | Working with partners |
| Chapter 8 | Planning the event |
| Chapter 9 | Publicity |
| Chapter 10 | Sponsorship |
| Chapter 11 | Evaluating the outcome |
| Chapter 12 | Check it out |
| Glossary | |
| Further reading and resources | |
| Useful contacts and networks | |
| Useful websites |
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The NIACE "lifelines in adult learning" series The NIACE " lifelines in adult learning" series provides straightforward background and information, accessible know-how and useful examples of good practice for all practitioners involved in adult and community learning. Focusing in turn on different areas of adult learning these guides are an essential part of every practitioner's toolkit. The series is supported by the Adult and Community Learning Fund. ACLF is funded by the Department for Education and Skills and managed in partnership by NIACE and the Basic Skills Agency to develop widening participation in adult learning.
Buy the first 22 titles in the series: Supported by: |
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